Viewer Login | Editor Login

Volume -1, Issue - 1

Volume -1, Issue - 2

Volume -1, Issue - 3

Volume -1, Issue - 4

Volume -2, Issue - 1

Volume -2, Issue - 2

Volume -2, Issue - 3

Volume -2, Issue - 4

Volume-3, Issue-1
1.Indexd by International Innovative Journal Impact Factor(IIJIF)

2.Indexd by Global Impact Factor Organisation

3.Indexd by ResearchBib

4.Indexd by Root Indexing


Title:Consumer Awareness of Instant Noodle Brand in Rural Area, Special Reference to Lucknow Region of Uttar Pradesh
Abstract:Over the years, the noodles have been a staple food in many parts of the world. Now a day the change of consumer preference, taste and eating habit also is being changed due to the modernization. Wheat noodle the first concept of the noodle came in the zapan by 9th century. Reshteh noodles were eaten by the people of Persia by the 13th century. Innovation continued and noodles made from kudzu were developed in the Japan Dynasty of Korea (1392-1897). Ramen noodles become so popular in Japan by 1900. Finally Instant noodles were invented by Momofuku Ando and first marketed in Japan by 1958. In 1971, He developed first CUP NOODLE product, then gradually it has been widespread all over the world. Nestle India Limited, the Indian subsidiary of the global FMCG major , Nestle SA, introduced the Maggi brand in India since 1982, with its launch of Maggi 2 minutes noodle, an instant noodle product. Noodle market is growing at 20% annually in India. During the 1990s and 2000s, Maggi faced little competition. Despite the entry of players like Top Ramen in 1991, Ching’s Secret in 1996 and Wai Wai in 2005 but Maggi continued to retain its dominant position, where more than 75% market share. Rural area is no exception to those trends. Here in this study rural area business centre rural Bengal has been taken into consideration as an area of study. The main reason behind this study is to identify the consumer perception of instant noodles, brand preference and consumption pattern in all over the rural area nearby Lucknow district. Keywords: Noodle, Rural, Snack, Consumer behavior of noddle brand, attitude.