Generative AI for Dynamic Email Templates in Salesforce Marketing Cloud
DOI:
https://doi.org/10.21590/yd8j7y96Keywords:
Generative AI, Salesforce Marketing Cloud, Email Studio, LLMs, Personalization, A/B Testing, Dynamic Templates, Email Engagement, Click-through Rate, AI Integration, GPT, Email AutomationAbstract
This paper explores the use of generative AI, specifically large language models (LLMs), to create dynamic and personalized email templates in Salesforce Marketing Cloud. By leveraging real-time customer behavior data and product trends, the AI system generates tailored subject lines, content blocks, and CTAs within Email Studio. A/B testing was conducted on campaigns targeting 50,000 recipients, and AI-generated emails demonstrated a 23% increase in open rates and 18% higher click-through rates compared to control templates. This paper outlines the integration process, testing setup, performance benchmarks, and privacy implications. Expanded discussion includes baseline comparisons with rule-based personalization, limitations of current template logic systems, and the role of generative AI in future customer engagement strategies.
