SHUKLA, Puneet. Application of Data Mining in Customer Relationships Management (CRM). International Journal of Technology, Management and Humanities, [S. l.], v. 1, n. 01, p. 01–17, 2015. Disponível em: https://ijtmh.com/index.php/ijtmh/article/view/1. Acesso em: 1 may. 2026.