SILUO, Qinghua. Leveraging Social Media to Enable Emerging Consumer Brands to Compete with Established Brands. International Journal of Technology, Management and Humanities, [S. l.], v. 11, n. 03, p. 73–85, 2025. DOI: 10.21590/ijtmh.11.03.11. Disponível em: https://ijtmh.com/index.php/ijtmh/article/view/268. Acesso em: 3 apr. 2026.