Rewiring Development Communication: How AI-driven Messaging is Reshaping Global Development Narratives
DOI:
https://doi.org/10.21590/ijtmh.2022080402Keywords:
Artificial Intelligence, Development Communication, Global Development Narratives, Message Systems Guided by AI, Ethical Repercussions, Bias Built Into Algorithms.Abstract
AI is fundamentally changing the process of making and sharing global development stories. With the growth of AI-enabled messaging, traditional communication methods have been bettered and it now plays a key role in improving and adjusting programs supporting global development. This study analyzes how AI approaches, like machine learning, natural language processing and predictive analytics, are being used to update ways of communicating in development. Making targeted content, providing quick feedback and addressing different groups has revolutionized development communications. In addition, the paper addresses the ethical aspects and opportunities of messaging through AI, focusing on algorithmic bias, privacy and accessibility, all factors that influence fairness in global development campaigns. By drawing on examples in healthcare, education and humanitarian action, the article suggests that AI could help make development communication more inclusive and evidence-based. All in all, the study examines global discussions on AI from a forward-looking perspective and insists that a well-balanced approach is necessary to exploit AI opportunities and handle its issues.