Consumer Awareness of Instant Noodle Brand in Rural Area, Special Reference to Lucknow Region of Uttar Pradesh

Abstract

Over the years, the noodles have been a staple food in many parts of the world. Now a day the change ofconsumer preference, taste and eating habit also is being changed due to the modernization. Wheatnoodle the first concept of the noodle came in the zapan by 9th century. Reshteh noodles were eaten bythe people of Persia by the 13th century.Innovation continued and noodles made from kudzu were developed in the Japan Dynasty of Korea(1392-1897). Ramen noodles become so popular in Japan by 1900. Finally Instant noodles were inventedby Momofuku Ando and first marketed in Japan by 1958. In 1971, He developed first CUP NOODLEproduct, then gradually it has been widespread all over the world. Nestle India Limited, the Indiansubsidiary of the global FMCG major , Nestle SA, introduced the Maggi brand in India since 1982, withits launch of Maggi 2 minutes noodle, an instant noodle product. Noodle market is growing at 20%annually in India. During the 1990s and 2000s, Maggi faced little competition. Despite the entry ofplayers like Top Ramen in 1991, Ching’s Secret in 1996 and Wai Wai in 2005 but Maggi continued toretain its dominant position, where more than 75% market share. Rural area is no exception to thosetrends. Here in this study rural area business centre rural Bengal has been taken into consideration asan area of study. The main reason behind this study is to identify the consumer perception of instantnoodles, brand preference and consumption pattern in all over the rural area nearby Lucknow district.