Promotion of Digital Library Collections to Digital Users A New Trend in Digital Era

Abstract

As technology advances, more and more libraries are beginning to offer digital collections. So far, the majority of promotion for these collections has relied on traditional physical marketing. However, the advances in technology also create new demographics of online patrons, such as digital immigrants and natives. Libraries must begin to target promotions at this demographic of users, or risk losing them to the internet at large. As people plunge headfirst into the world of the internet and Web 2.0, they immerse themselves in online technology. Nowadays people buy groceries online, text message mom to say they’ll be home late from school, and post baby pictures online to share with grandma. More and more people rely on the internet and digital resources to conduct their everyday business.